A Composer with composure

Free-spirited creative with a background in writing, design, digital media, and partnerships. Stretching across disciplines and agencies to help brands move the needle digitally. Strong critical thinking, intellectual curiosity, and all the immeasurables you’d hope for.

John-onomics

  • Lightbulb icon in black and white

    Conceptual

    Regularly bringing ideas to life from the ground up, across the digital ecosystem and alongside some very talented UI/UXers.

  • Newspaper icon in black and white

    Editorial

    Publishing articles was an avenue into copywriting. Able to crunch research, stats, or market trends into logic and reason.

  • Computer icon in black and white

    Technical

    Meticulous about the science and nuances of search engine visibility. Close ties with SEO and MKS departments everywhere.

  • Thinker icon in black and white

    Methodical

    Introspective and accustomed to thoughtful deep dives or rabbit holes. Sometimes epiphanies happen when you least expect them.

Black and white illustration of a hand drawing on an open notebook

Welcome to blank-page bedlam

Adobe Creative Cloud

Airtable

Anthropic Claude Haiku 4.5

Anthropic Claude Sonnet 4.6

Atlassian (Jira, Confluence, Trello)

Box

Content Workflow by Bynder

Figma

Google Analytics

Google Gemini 2.5 Pro

Mailchimp

Microsoft 365

Monday.com

MRI-Simmons

Nielsen Scarborough

OmniAI ChatGPT-5.4

RhymeZone

Salesforce

Semrush

Shopify

TextFX by Google Lab Sessions

The Free Dictionary

Vtiger Systems (CRM)

WooCommerce

WordExample.com

WordPress

Adobe Creative Cloud Airtable Anthropic Claude Haiku 4.5 Anthropic Claude Sonnet 4.6 Atlassian (Jira, Confluence, Trello) Box Content Workflow by Bynder Figma Google Analytics Google Gemini 2.5 Pro Mailchimp Microsoft 365 Monday.com MRI-Simmons Nielsen Scarborough OmniAI ChatGPT-5.4 RhymeZone Salesforce Semrush Shopify TextFX by Google Lab Sessions The Free Dictionary Vtiger Systems (CRM) WooCommerce WordExample.com WordPress

Some of the programs and applications I’ve become familiar with. Competency levels are all intermediate or above.

The drip is in the details

Often times writing is only a fraction of the job. One day might be workshopping, the next could be roadmapping or authoring on the back end. Committed to the craft. Project samples available upon request.

  • Alamodome

    Alamodome (San Antonio, TX)

    Sponsorship consulting and valuation

  • BNY Mellon

    BNY Mellon

    Copywriting, digital

  • Chicago Bears

    Chicago Bears

    Integrated sports marketing

  • Chicago Blackhawks

    Chicago Blackhawks

    Sponsorship valuation

  • Chip Ganassi Racing

    Chip Ganassi Racing

    Sponsorship consulting and valuation

  • Chipotle

    Chipotle

    Integrated sports marketing

  • Continental Tire

    Continental Tire

    Integrated sports marketing

  • DFW International Airport

    Dallas Fort Worth International Airport

    Sponsorship consulting and valuation

  • FC Cincinnati

    FC Cincinnati

    Sponsorship consulting and valuation

  • Harley-Davidson

    Harley-Davidson

    Copywriting, digital

  • Hollywood Bowl

    Hollywood Bowl (Los Angeles, CA)

    Sponsorship consulting and valuation

  • HyperX Esports Arena Las Vegas

    HyperX Esports Arena (Las Vegas, NV)

    Naming rights, sponsorship consulting and valuation

  • Irvine Company

    Irvine Company

    Brand marketing and sponsorship

  • John Hancock Center

    John Hancock Center (Chicago, IL)

    Sponsorship consulting and valuation

  • Los Angeles Chargers

    Los Angeles Chargers

    Sponsorship consulting and valuation

  • LAX

    Los Angeles International Airport (LAX)

    Sponsorship consulting and valuation

  • LPL Financial

    LPL Financial

    Copywriting, digital

  • McKinsey & Company

    McKinsey & Co.

    Copywriting, digital

  • Mercedes-Benz Stadium

    Mercedes-Benz Stadium (Atlanta, GA)

    Naming rights, sponsorship consulting and valuation

  • Miami Marlins

    Miami Marlins

    Sponsorship consulting and valuation

  • MINI USA

    MINI USA

    Copywriting, digital

  • New Era Field

    New Era Field (Buffalo, NY)

    Sponsorship valuation

  • New York Life

    New York Life Insurance

    Copywriting, digital

  • Oxford Hotels & Resorts

    Oxford Hotels & Resorts, LLC

    Hospitality for Essex Hotel (South Loop, Chicago, IL)

  • Polaris

    Polaris

    Integrated sports marketing

  • Pro Football Hall of Fame

    Pro Football Hall of Fame (Canton, OH)

    Sponsorship consulting and valuation

  • Rose Bowl

    Rose Bowl Game (Pasadena, CA)

    Hospitality

  • The Dunes Club

    The Dunes Club (New Buffalo, MI)

    Caddy

  • Travelers Insurance

    Travelers Insurance

    Integrated sports marketing

  • U.S. Army

    U.S. Army

    Copywriting, digital

  • Colorado Buffaloes

    University of Colorado-Boulder

    Sponsorship consulting and valuation

  • Illinois Fighting Illini

    University of Illinois

    Sponsorship marketing and activation

  • Wescom Credit Union

    Wescom Credit Union

    Content strategy, digital

It was written

  • Minimizing Cognitive Friction

    Intuitive design thinking tries to “ground” the user experience. But, how exactly? Curb confusion. Minimize frustrations.

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  • Jay-Z "Reasonable Doubt" cover sheet, 1996

    Music Thematics Sparked by Design Aesthetics

    Old school or new school, plenty of fearless musicians are embodied by timeless visual branding techniques and fascinating design intricacies.

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  • When Design Mojo Shapes Marketing Dimension

    Immersive customer experience has flipped the script of ordinary brand marketing. With enough design foresight, the forecast is bright.

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  • Engineering a Razor-Sharp UI/UX Strategy

    There’s a lot of noise on the internet—so what makes digital memorable? Symmetrical UI/UX and crisp data visualization are a start.

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  • Brand Storytelling that Propels Consumer Journeys Forward

    In a world of sensory overload, these brands break through clutter with conversational content for a more persistent brand experience across digital.

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  • Creative Visionaries Amplifying Street Art's Renaissance

    There’s beauty in the imperfection. Street art stays undefeated as a design canvas with storytelling allure that stands frozen in time.

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  • Clearing Content Hurdles with Wireframing Exercises

    When designing or refreshing a website, search-friendly content is the straw that stirs the drink. Wireframing brings clarity from the onset.

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  • Design's Influence on Brilliant Fashion Strategy

    Design has long been a catalyst for groundbreaking fashion brands with slick logo aesthetics and an enormous ripple effect in the community.

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  • Interpreting Educational Technology's Momentum

    Never has the quest for interactive learning tools been more apparent. The emergence of educational technology is a trend to monitor.

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  • Principles of Compelling User Interface (UI) Design

    Empower your customer experience to be a digital delight. Smart ecosystem planning begins with practical strategies for user interface (UI) design.

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  • Embracing the Art of Personalization

    Consumer volatility is higher than ever. Brands can meet them somewhere in the middle with personalized content that’s as inviting as it is exciting.

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  • The Allure of Dark Mode

    The future of user experience may catch you by surprise. As UI/UX design advances, dark mode is an interface selection flying under the radar.

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